Expectations are high when you are starting on Amazon. You have heard about seven and eight-figure businesses that started on Amazon a couple of years ago and you are dreaming to get there as quickly as possible.
But it takes some doing. The success stores are not false. We have helped several businesses reach seven figures sales on Amazon but it is not going to be a walk in the park.
When we talk of sales on Amazon, there is something that can make or break your business. And that is the Amazon’s Sales Rank.
Amazon Sales Rank decides how much exposure and sales you will get from Amazon. It is an Algorithm that Amazon uses to gauge the performance of your product compared to other products that are listed in the same category.
How Amazon Sales Rank is calculated for my Products?
It is hard to tell how exactly Amazon Sales Rank is calculated (just like Google’s ranking algorithm). Most of what you will read on the Internet is nothing but speculations. No one knows how it works but the basics are known to everyone. The Sales rank is designed to boost the best products and the sellers and Amazon uses several factors to determine.
How do I find Amazon Sales Rank?
Amazon Sales Rank of a particular product can be seen in its details. All you need is to go into the Products Details and you will be able to see the sales rank. There will be multiple rankings, each showing the standing for your product in a particular category or its subcategories. This ranking is calculated in terms of the sales of your products compared to other similar products. If the sales of your product are steady, it is destined to climb the ladder for Amazon Sales Rank.
It is, however, impossible for you to calculate the Amazon Sales Rank for your product, yourself. The sales rank is updated on an hourly basis and you do not need to check out your sales rank so frequently. You need to be more focused on getting more sales.
How do you rank high on Amazon?
As earlier mentioned, Amazon considers the volume of sales and time which it takes for every sale to happen. So, the more sales you get, the higher you will rank.
Remember that Amazon Sales Rank is not the only deciding factor when it comes to increasing the volume of sales on Amazon. There are other factors like the reviews. Secondly, your natural ranking on Amazon is also crucial when it comes to getting more exposure and sales. So, it is important to optimize your product listings.
How do I increase my Amazon Sales Rank?
There is no surefire way to increase the Amazon Sales Rank for your products. The simplest answer will be to try and get more sales. Let’s look at some of the things that you can do to improve your sales rank.
- Increase Sales: The first rule to improve your sales rank on Amazon is to increase your sales. You can offer discounts and use optimization and marketing techniques.
- Sell Every Day: You need to make sure that your products are sold regularly. Because Amazon Sales Rank changes daily, you will benefit more from regular selling instead of having one or two good days in a week.
- Keep an eye on the competitors: Sales rank is based on your performance versus others in the same category. So, you need to keep an eye on the competitors who are outranking you. Keep yourself informed about the competition. Know which products are high in demand but low in supply and start working on those particular items.
Improving your Amazon Sales Rank is a gradual process. You need to exhibit a certain level of patience if you want to survive and thrive on the very competitive Amazon market. Observe market trends, sell regularly and increase sales.