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How to Become a Successful Amazon Seller

Amazon is so big that it currently occupies more than 8.1 million sq. ft. space and employs more than 40,000 workers worldwide. It gets millions of buyers and gets a huge amount of sales daily.

No wonder that all online sellers are looking to become an Amazon seller.

The sky is the limit when it comes to success as an Amazon seller. With 310 million active users (approx.), it is one of the biggest online shopping platforms. The good thing about Amazon is that it allows you to sell directly from its website. All you need is to sign up with Amazon as a seller, upload product listings, and start selling.

benefits of selling on Amazon:

It’s free, easy to use and has traffic in millions. So, it is one of the best online selling platforms.

  • Huge Traffic: The volume of traffic is the biggest reason why businesses are looking to sell on Amazon. The people who visit Amazon come from diverse backgrounds, so you can practically sell anything (as long as it is legal to sell of course).
  • Sign Up and Use: Using Amazon is as simple as one, two and three. Create your account, enter basic information, upload products, and start selling.
  • Trusted Name: People trust Amazon. The main reason for this is the strong checks and balances which Amazon exercises on its sellers. This gives a sense of security to the buyers as they believe that the person whom they are purchasing from is one of Amazon’s trusted sellers.
  • Amazon Sales Ranks: Amazon uses an algorithm known as Amazon Sales Ranks which helps you track the growth of your products. You can assess the market demand for your products and focus on those which are in high demand.

The sellers which currently operate on Amazon aren’t just solo-preneurs rather many big businesses, having their websites, have also set up stores on Amazon. This also means that selling on Amazon is not a stroll in the park. The competition you face on Amazon is huge and diverse that you will have to devise a strategy for yourself to come out on top when it comes to selling on Amazon.

We have tried to list down some of the dos and don’ts when it comes to selling on Amazon. If you follow these guidelines, we are pretty confident that you will soon become a successful Amazon seller.

What to do?

First, we are going to discuss those things which we expect you to do to taste success in your Amazon sales career.

Select a Niche

Be very particular about what you want to sell. Do not just follow the market trends and start selling the items which are getting the most sales. Rather determine a niche for yourself in which you want to operate. Once you do this, you will be able to make a name for yourself. So much so that you will become a brand in itself and therefore, people will become loyal customers.

Expand Slowly

Greed is bad. We all know that. It is true for your Amazon sales career as well. Do not jump to sell all kinds of products which you get your hands on. Take it slow and expand with time. As a result, things will be a lot easier for you to manage as an Amazon seller.

Do Marketing

Making an Amazon account and listing your products for sale is enough if you want to go a long way on Amazon. You will have to put in an extra effort in terms of marketing to make sure that people know you exist on Amazon. Social media marketing is the best way to promote your Amazon business in front of the world.

Know your Competition

Staying up to date is very important. Always know what your competition is up to and then try to outsmart all of them. Once you know who your real competition is and what price they offer, you can always settle for something less. This will tilt the balance in your favor. Moreover, offer concessions, sales, coupon and voucher discounts to have a happy customer base.

What not to do?

Now that you know what to do to become a successful Amazon seller, we will also like to highlight the don’ts so you can strategize accordingly. 

Including Website URL on Amazon

Amazon has a very strict policy against using your website’s URL on your Amazon account. There have been instances where successful Amazon sellers used URL of their websites and as a result, their Amazon accounts were blocked.

Using Non-Amazon Categories

Amazon has a long list of categories of items that are on sale. Stay within this list and avoid selling those items which are from non-Amazon categories.

Expensive and Late Shipping

Be very particular about the shipping of your sales. The items which you sell should be at the doorstep of the buyer at the earliest. It is now up to you which third party shipment you select for the purpose. Delayed shipping earns you a bad reputation which you cannot afford in your Amazon sales career.

Paying for Reviews

Be honest with your business and avoid going for shortcuts to gain success. Never pay for reviews rather try to convince your genuine customers to leave a review for your business.


It is never too late to start selling on Amazon. It only comes down to your hard work and persistence that how huge your business can become on Amazon. By observing the dos and don’ts which we have deliberated upon above, you can become a successful Amazon seller in no time at all.

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